Tag Archives: national branding

Why we fight

The more I get to know Romania, the less I understand it
Jonathan  Scheele

This blog was born in Romania. Perhaps you’ve heard about it, an ex-communist south-east european country that recently joined the EU? Well, a great concern that there is nowadays building there is national branding. As you might imagine, branding an entire country is not an easy process, it takes decades of consistent and collective effort.

However, we believe that this effort must begin from within and that each and every one of us can and should do something about it. That’s why we decided to try to find and reveal some of the hidden treasures we have. To which end, you might ask? Keep reading and you’ll find out!

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